Thursday, January 28, 2016

E360 Update

"Customers buy for their reasons, not yours."
-- Orvel Ray Wilson

Market Research:

  • Demographics
    • Age
    • Income
    • Culture
    • Gender
    • Ethnicity
  • Geographics
    • Where are you selling your product? Think about the demographics within your location.
  • Psychographics
    • study of your customers' attitudes, aspirations, and other psychological criteria (via Google)

Objectives: (via Google)

  • Define Target Market:
    a particular group of consumers at which a product or service is aimed
  • Define Target Segment:

Marketing Plan: Noah Salem
  • Know your stuff!! Know your information and what you're selling rather than memorizing what you're going to say.
  • The color, font, and style of your presentation makes a big difference!! Make it look good and appealing for your audience!!  
  • The PowerPoint Presentation

Activity: Magazine Activity 

  • Based on the marketing research points, think about what advertisements are trying to sell, and to who.
  • Who would read this magazine and see this advertisement?
    • Ex. Vap- Cigarettes in WIRED Magazine would be targeted to older men trying to smoke something other than cigarettes. 


  • Journal quote related to your business
  • Business Plan 1-10
  • Remember to look at Upcoming Dates on the left!! 

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