E360 Update

"Customers buy for their reasons, not yours."

-- Orvel Ray Wilson

Market Research:

• Demographics
• Age
• Income
• Culture
• Gender
• Ethnicity
• Geographics
• Where are you selling your product? Think about the demographics within your location.
• Psychographics
• study of your customers' attitudes, aspirations, and other psychological criteria (via Google)

Objectives: (via Google)

• Define Target Market:
  a particular group of consumers at which a product or service is aimed
• Define Target Segment:

Marketing Plan: Noah Salem

• Know your stuff!! Know your information and what you're selling rather than memorizing what you're going to say.
• The color, font, and style of your presentation makes a big difference!! Make it look good and appealing for your audience!!  
• The PowerPoint Presentation

Activity: Magazine Activity 

• Based on the marketing research points, think about what advertisements are trying to sell, and to who.
• Who would read this magazine and see this advertisement?
• Ex. Vap- Cigarettes in WIRED Magazine would be targeted to older men trying to smoke something other than cigarettes. 

Homework:

• Journal quote related to your business
• Business Plan 1-10
• PITCH! PITCH! PITCH!
• Remember to look at Upcoming Dates on the left!!